Simple – Schema.org tags

Key point: Add schema.org types as JSON-LD to the website.

Create a new metadata property using the prefix schema_ followed by the name of the property. You can also use the prefix schemachild_ to add child properties.

Only one schema with one child level is supported at the moment. Although, you can have multiple children for this schema.

Numbers

To add a value as a number, use a double hash at the beginning of the value:

##123456

Example

Let’s add a schema of type Organization.

Property Title: Schema Type
Property Name: schema_type
Property Value: LocalBusiness
Property Datatype: string

Property Title: Schema Name
Property Name: schema_name
Property Value: Example Organization
Property Datatype: string

Property Title: Schema Telephone
Property Name: schema_telephone
Property Value: +61 999 999 999
Property Datatype: string

Property Title: Schema Email
Property Name: schema_email
Property Value: ginfo@exampleorg.com.au
Property Datatype: string

Property Title: Schema Key
Property Name: schemachild_key
Property Value: address
Property Datatype: string

Property Title: Schema Address Type
Property Name: schemachild_address_type
Property Value: postaladdress
Property Datatype: string

Property Title: Schema Street Address
Property Name: schemachild_address_streetaddress
Property Value: 101 Example St
Property Datatype: string

Property Title: Schema Address Locality
Property Name: schemachild_address_addresslocality
Property Value: Exampletown
Property Datatype: string

Property Title: Schema Address Region
Property Name: schemachild_address_addressregion
Property Value: ACT
Property Datatype: string

Property Title: Schema Address Country
Property Name: schemachild_address_country
Property Value: Australia
Property Datatype: string

Property Title: Schema Address Postal Code
Property Name: schemachild_address_postalcode
Property Value: 99999
Property Datatype: string

Output

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Example Organization",
  "telephone": "+61 999 999 999",
  "email": "ginfo@exampleorg.com.au",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "101 Example St",
    "addressLocality": "Exampletown",
    "addressRegion": "ACT",
    "addressCountry": "Australia",
    "postalCode": "99999",
  }
}
</script>